Oct 12, 2007

** Re : On Kalki **

Kalki always had a standard about it (an orthodox brahminical magazine !). "Change Management" is what that comes to my mind when I think about Kalki. It refused to change with time, stagnated and watched some young brigade grow faster and bigger near by. "Colgate" is another product that took umberage under present day "glory" to take them into future. Alas it was not to be so. When its a consumer based product, higher importance and stress should be given to rope in fresh customers, especially the younger generation who are going to be your future prospects. Kalki forgot that basic business mantra and almost faded away. Kalki has lost its place. Its still in circulation is really a wonder.

Coming back to the poem that you translated - a wonderful one. Initially I enjoyed reading the poem, then tried translating it back to tamil and thought how it would have been in tamil and lastly appreciated the way you had presented it. A good job, buddy !!

-Gowri

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